Monday, July 31, 2006

Nike + iPod Sport Kit

Apple and Nike came up with a new joint initiative lately: Nike + iPod Sport Kit.
You are getting a kit of a little chip that goes under insole of your Nike+ shoe, a wireless receiver for your iPod nano and software.

Insert the wireless sensor inside the custom, built-in pocket beneath the insole of your Nike+ shoe, then plug the receiver into the Dock connector on your iPod nano.

After you work out you will be able to synch it up with your PC:

- Definitely the price! It is just $29 compared to $90 for a GPS-enabled stop watch.
- You do not need an additional gadget and you run with your iPod anyways.
- Synergy of two great brands: Nike’s “just do it” and Apple’s “think different”.
- It will probably work in NYC where my Garmin 201 never caught a satellite signal.

- It will not appeal to the most passionate audience as they would rather go with a GPS-enabled unit than a less reliable substitute
- It requires Nike+ shoes. A lot of people will never buy Nike. I am totally devoted to ASICS and never had a good experience with any other brand. And I doubt this sensor will work with ordinary shoes although the chances are it will.
- It is not evident how this product works and whether it is much better than a $3-worth old-school pace-meter.

Anyways, we will see how it goes and whether this product gets any traction or not.

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